CREATIVE THINKING × COMMERCIAL SENSE
Creative strategy, marketing leadership and fresh thinking for ambitious founders and businesses. Based in Derbyshire, working across the UK.
Creative Ideas. Clear Strategy. Senior Marketing Leadership.
Explore the services →
DOES THIS SOUND FAMILIAR?
The positioning doesn’t quite sound like you, or do the business justice.
Marketing has become overwhelming, expensive or ineffective.
You’ve got ideas everywhere, but no clear sense of which ones are worth pursuing.
The business has grown, but the way you market and sell it hasn’t caught up.
THE HELLO TUESDAY BIT
I make businesses more interesting, and make interesting things happen.
I step outside the day-to-day, ask the awkward questions and challenge the obvious. Then I turn the thinking into ideas, decisions and action that make the business better.
SO. WHAT DO I ACTUALLY DO?
When you need a brilliant idea with impactful results.
For a campaign, social video, event, launch, content idea, customer experience or something you cannot quite crack. Bring me the challenge and I’ll help find the idea worth pursuing.
You leave with: creative ideas and a clear next move.
Explore Creative Brainstorm →When you know where you want to go, but need to work out how to get there.
I step back and look at your proposition, positioning, customers, marketing and growth, then turn the thinking into clear priorities.
You leave with: sharper direction and a practical route forward.
Explore Strategy Planning →Senior marketing leadership. Without the full-time hire.
I join your leadership team as a Fractional CMO, owning the strategy, people and priorities that need senior marketing direction.
You get: senior capability, creative energy and commercial momentum.
Explore Fractional CMO →CREATIVE, YES. FLUFFY, NO.
Commercial impact
is the point.
IT'S WORKED IN THE REAL WORLD
Big ideas are only useful if they make something happen. A few examples from the real world.
CHATSWORTH
251%revenue uplift
Connecting brand, e-commerce, UX, CRM and performance marketing to make digital work harder for a complex heritage business.
RESULTS: Search sessions +16%, CTR +30%, 251% revenue uplift, performance campaigns delivered 32% of e-commerce sales.
SYDNEY
12Monline impressions
Leading Sydney.com’s Best Job in the World global campaign, turning a tourism brief into an idea people wanted to talk about and share.
12 million online impressions, website traffic tripled and the campaign contributed to the highest visitor numbers in a decade.
S. ANSELM'S PREP SCHOOL
+25%pupils in four months
Working at Trustee level across proposition, brand, website, digital, CRM, audience engagement and social media.
Pupil numbers increased by 25% in four months, a new brand proposition, finalist in industry marketing awards.
HI. I'M KATHERINE PINNER.
I’ve spent over two decades at the intersection of business, marketing, brand, ideas and people for large global brands such as Audi, ITV, L’Oreal, Disney, Universal and Sydney.
Which means I can get excited about the creative possibility without forgetting there’s a business attached to it.
I’m interested in why people care, what makes something memorable and what makes someone say “I want to buy this”.
And I’m interested in what makes a good business genuinely worth paying attention to.
I bring creative thinking to business, and business sense to creativity.
More about Katherine →FREE: THE TUESDAY TEST
10 questions to uncover what makes your business worth choosing, talking about and coming back to.
YOUR TURN
You don’t need a perfectly formed brief. Bring me the problem, the opportunity, the half-formed idea or the nagging feeling the business could be so much more.
Let’s talk ↗FREE: THE TUESDAY TEST
10 questions to uncover what makes your business worth choosing, talking about and coming back to.